Branding, Packaging, Animation
Peach Crush is an independent project used to explore branding and marketing of a beer. Designed to be fun and refreshing, connecting to the California roots.
Initial moodboard put together to narrow down the color pallet and the direction.
Heavily leaning into the California beach theme to connect with the juiciness of the peach which is the core flavor of the beer.
The full label for the beer can was designed to reenforce the logo.
Fun warm colors with heavy use of lines to create movement and add shading.